1. Tip of the week
Remember that early adopters want revolution; the pragmatic early majority wants evolution. Only by creating a small beachhead in the early majority will there be the needed reference point for others in the early majority to feel comfortable in adopting your new product.
2. Quote of the week
“The only suitable reference for an early majority customer, it turns out, is another member of the early majority, but no upstanding member of the early majority will buy without first having consulted with several suitable references.” – Geoffrey A. Moore
3. Question of the week
Who are the reference points you must convince to get mass adoption of your product by the early majority?
Build the world you love!
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